Bold Journey Magazine: Meet Deaune Boyd

My work ethic is deeply ingrained in me, and I owe it all to my parents. Growing up in Southeast San Diego wasn’t easy; we lived in a one-bedroom apartment, struggling to make ends meet. With two older siblings and parents working tirelessly to keep us afloat, I learned the value of hard work from a young age.

I watched my mother juggle her hair service business, which she started at just 15 years old, alongside her full-time job at the hospital. Despite the challenges, she never gave up, showing me what true determination looks like. Meanwhile, my father’s entrepreneurial spirit shone through as he built his own home-cleaning service company on top of his role as a warehouse supervisor. Even as a child, I understood the gravity of our situation.

Instead of asking for toys for Christmas, I remained silent, not wanting to burden my parents with unnecessary expenses when rent and bills were looming over us. It wasn’t until later that I realized the impact those early experiences had on shaping my work ethic. Surrounded by family members who were all entrepreneurs in their own right, yet still managed to hold down traditional 9-5 jobs, I learned the importance of diversifying income streams. The idea of depending on just one source of income seemed impractical and risky to me.